Insights

News Article

Positive Aging Community: From Diagnosis to Purpose: One Woman’s Journey with Early-Stage Alzheimer’s

Retirement Living Sourcebook featured This is ALZ campaign storyteller Kerry Dennis and HealthyWomen CEO Beth Battaglino in a video interview exploring Kerry’s journey from an Alzheimer’s diagnosis to finding new purpose through advocacy and connection. Kerry shares her personal experience living with the disease, while Beth discusses the importance of earlier diagnosis, self-advocacy and changing perceptions of what life with the earlier stages of Alzheimer’s can look like.

News Article

AARP: Bill Ritter, Captain Sully, Danny Glover and the New Reality of Alzheimer’s

AARP featured campaign storyteller Kerry Dennis and HealthyWomen CEO Beth Battaglino in a new article exploring what it means to continue living with purpose following an Alzheimer’s diagnosis. Alongside Bill Ritter, Captain “Sully” Sullenberger and Danny Glover, Kerry shares her experience navigating life after diagnosis, while Beth offers perspective on what life can look like in the earlier stages of the disease.

News Article

The Educated Patient: Finding Peace After an Early Alzheimer’s Diagnosis

The Educated Patient featured This is ALZ campaign storyteller LauraLee Denler in a new article sharing her experience living with the earlier stages of Alzheimer’s disease. LauraLee discusses how she has prioritized her mind, body and spirit and found a renewed sense of purpose following her diagnosis.

News Article

MM+M: How Alzheimer’s marketing is evolving alongside new treatments

Medical Marketing + Media featured This is ALZ in a new article, featuring perspectives from HealthyWomen CEO Beth Battaglino and campaign storyteller Kerry Dennis on the power of authentic storytelling to raise awareness about the earlier stages of Alzheimer's.

News Article

The 19th: An Alzheimer’s diagnosis changed their lives. They decided how.

In a new article from The 19th, Signature Storytellers Kerry Dennis and LauraLee Denler shared how their diagnoses allowed them to plan thoughtfully and live with intention.

NEWS ARTICLE

KOMO News: More than 7 million Americans live with Alzheimer’s, but few understand early signs

In a recent interview with KOMO News, Signature Storyteller Kerry Dennis talks about her early Alzheimers diagnosis and the power of knowing early.

News Article

Prevention: What Maria Shriver Wants Women to Know About Advocating for Their Brain Health

In a recent Prevention article featuring Maria Shriver, HealthyWomen CEO Beth Battaglino discussed common misconceptions about Alzheimer's disease and the importance of knowing early. Battaglino highlighted how knowing early can help individuals and families better understand their options, access support and make informed decisions about their care.

NEWS ARTICLE

Good Housekeeping: The Early Alzheimer’s Symptom Doctors Say Women Should Never Ignore

In a recent Good Housekeeping article, HealthyWomen CEO Beth Battaglino discussed the importance of an early Alzheimer's diagnosis and challenged common misconceptions about the disease. Battaglino emphasized that an Alzheimer's diagnosis is only one part of a person's story and that many people living with the earlier stages of the disease continue to live fulfilling, meaningful lives.

PRESS RELEASE

By This is ALZ | May 13, 2026

New ‘This is ALZ’ Campaign Puts a Face to the Earlier Stages of Alzheimer’s and Expands Understanding of the Disease

A new awareness campaign, This is ALZ, launched today to challenge long-held perceptions of Alzheimer’s by revealing what the disease looks like in its earlier stages, when symptoms are mild or have yet to show.